Canva or manipulating a picture colors

It’ll make your social proof even more compelling. 5. Add your brand colors This tip falls more under the “nice to have” category than “must-have,” but it can really zhuzh up your landing page. When you make a landing page that incorporates your brand colors, try adding pictures that have those colors, too. You’ll have a much more cohesive landing page. How do you find images that match your brand colors? Click the “Tools” button on Google Image Search and pick an option under the “Color” dropdown.



You could also try adding shapes or text to an Fax Lists image in in Photoshop/Pixlr. Plated added a subtle touch of brand color to this landing page’s hero image: Image courtesy of Plated Look at those pencils on the left and the keychain on the right—their orange hues match the orange in Plated’s logo. The brand colors in your images don’t have to take up the whole picture to make an impact.





Better Images = More Conversions Why should you be picky about your landing page images? Thanks to human psychology, images affect your conversion potential. Research shows that images affect our choices. The visual cortex—the part of the brain that processes images—has decision-making power. Those decisions could include filling in an email, starting a trial, or making a purchase. So, when you choose your images with care, you’re helping your visitors decide to convert. And who doesn’t want that for their landing page? Want to make your decision-making process easier when adding landing page images? Unbounce’s Unsplash App lets you choose from more than a million free, professional images right from the landing page builder.