Post by account_disabled on Jan 10, 2024 23:35:45 GMT -7
functionality for call metrics will cost you $1.00 for every click. This may well be worth it for you, but you might also consider alternative call tracking solutions (better call tracking can be a great help in demonstrating the value of your PPC program).
When to Use Google Call Extensions
Call extensions can be a handy tool for any campaign, but are particularly valuable for local campaigns and campaigns where mobile impressions are likely. Important to note is that if you’re doing a significant amount of call volume you should work to have some PPC tracking for this action in place – either via call metrics or, as we mentioned above, via another vendor.
Get more ideas to drive calls from Google Ads (and how to track those calls) here.
When we expand the box, guess what Whatsapp Mobile Number List the hidden default is? (If you said “physical location only” you were probably deliberately getting it wrong to get me back for asking rhetorical questions in a blog post. Well played.)
AdWords Geo Targeting.
So again in classic Google Ads fashion we have a power user option to keep certain folks happy, and a default setting that’s more about ramping up impressions and clicks across the tail of Google Ads advertisers than it is about maximizing advertiser ROI. But, at least now we have this option and can make sure all of our campaigns are meticulously geo-targeted, right?
Location Targeting on Content Network Campaigns
No more dramatic, snarky rhetorical questions: promise. But the fact of the matter is, Google hasn’t exactly made this targeting option ubiquitous:
Content Network Location Targeting.